Storm of the Century!

It's not enough to report on a storm by showing TV viewers its impact. Dramatic as it is, the standard B-roll footage of pounding surf, wind-whipped palm trees and mangled power lines serves as a mere palate-cleanser. On storm stories, TV reporters are required to interact with the weather and become, potentially, human sacrifices to it.

This makes weather reporting different than every other kind of breaking TV news story. No one covers a house fire by rushing into the burning building, or reports on a war by doing stand-ups in the middle of a tank battle.

With the weather, however, participation is mandatory.